Privacy Policy

Last updated: September 28, 2025

Calmist operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including payment card information, transaction details, form of payment, and payment confirmation.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, or purchase.
• Communications with us including information you include in communications with us, such as customer support inquiries.
• Device information including information about your device, browser, or network connection and your IP address.
• Usage information including information regarding your interaction with the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

• Provide, Tailor, and Improve the Services. We use your personal information to process your payments, fulfill your orders, send notifications related to your account, and create a customized shopping experience for you.
• Marketing and Advertising. We use your personal information to send marketing, advertising and promotional communications by email, text message or postal mail.
• Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment experience, and detect or investigate potentially fraudulent activity.
• Communicating with You. We use your personal information to provide you with customer support and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including vendors and other third parties who perform services on our behalf (e.g. payment processing, data analytics, customer support, cloud storage, fulfillment and shipping), business and marketing partners, and in connection with a business transaction such as a merger.

Data Sharing with Meta

Your personal information including customer name, email, phone number, and address may be shared with Meta Platforms, Inc. to help us understand our advertising performance, enhance user experience, and comply with applicable laws. You can read Meta's privacy policy at facebook.com/privacy/policy.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, or to comply with legal obligations.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you.
• Managing Communication Preferences. You may opt out of receiving promotional emails at any time by using the unsubscribe option in our emails.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in, in compliance with applicable data protection laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@calmist.nz.